For mom

A gift for mom that says the thing you never quite do.

Mother's Day and her birthday come round every year, and every year the mom gift is some version of the same thing: flowers, a scarf, a candle, a card signed in a hurry. She is grateful for all of it. What she would keep, though, is the sentence you have been meaning to say for about fifteen years.

Create something for mom

6.99 USD once — no account needed to create it.

A little something for mom.

The photos from the fridge, your voice, and the sentence you have been saving. Opened on her phone, kept for good.

  • Family photos
  • Your voice
  • A flower that lasts

Happy Mother's Day

A little something for Helen

“You drove me to every practice for six years and I never once said thank you in the car. So: thank you, for all of those mornings.”

— Jack

Two views of the same gift

Why mom is the hardest person to buy for

She says she does not want anything, and she means it. Parents stop wanting things long before their children stop buying them — which is why the Mother's Day gift so often ends up being chosen for how it looks in the photo rather than for what it says.

What a mother actually collects is proof: the drawing from school, the voicemail she never deleted, the card from the year you were difficult. This is a way to add one more to the pile, on purpose.

Where it fits

Most people give it alongside something else. A few give it on its own. Both work.

  • Mother's Day, when the flowers are already ordered and the card still feels like a formality.
  • Her birthday, as the part of the present that sounds like you.
  • When she lives in another city or another country, and a parcel would arrive late anyway.
  • From all of you at once — one message, the siblings' photos, one voice recording passed round the table.
  • For a grandmother, a stepmother or the person who was a mother to you without the title.

What she opens

On her phone, from a link or a QR code. Nothing to install, and nothing she has to understand first.

  • The family photographs

    Up to 3. Not the posed ones — the one from the kitchen, the one where somebody blinked, the one she has on the fridge already.

  • Your voice

    Up to 60 seconds. The part mothers replay. Say it the way you would say it if she were in the room.

  • A flower that stays

    A rose, a tulip or a sunflower opens before your message. Unlike the ones from the florist, this one is still there next May.

What people finally say

A message to a mother works when it is about one specific thing she did, not about motherhood in general.

  • The overdue one

    You drove me to every practice for six years and I never once said thank you in the car. So: thank you, for all of those mornings.
  • From far away

    I cannot be there for lunch this year, so I made you something to open instead. The second photo is the one you keep asking me to send.
  • From all of us

    We could not agree on a present, so we agreed on this. Three of us, one message, and Dad insisted on being in the photo.

Your turn

Create something for your mom.

Write the message first and watch it take shape. Photos and your voice are optional, and she needs nothing but the link.

Step 1 of 2

Write your message.

Tell them what’s in your heart. You can make it even more special in the next step.

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Add both names and a message to continue.

Already have a plan?

The things people ask first.

  • What is a good Mother's Day gift that isn't another object?

    One that could only have come from you. Family photographs, a message about something specific she did, and your own voice saying it — put together in something she opens, rather than something she has to find a shelf for.

  • Will my mom be able to open it?

    If she can open a link in a text message, she can open this. It works in the browser already on her phone, with no app, no account and no password. A QR code works just as well if you would rather hand it to her.

  • Can I send a Mother's Day gift if I live far away?

    Yes. It is a link, so it reaches her in any country at the same moment you send it. Nothing ships, so nothing arrives late or damaged.

  • Can the whole family be in it?

    Yes. There is one message and up to 3 photographs, so pick the ones with everybody in them, and the voice recording can be all of you, passed round.

  • Can I put it with flowers or a present?

    Yes, and most people do. You get a QR code with the private link — tuck it in with the flowers or tape it to the box, and she scans it to open the rest.

  • Does it disappear after Mother's Day?

    No. It has no expiry date and nothing recurring to pay. It stays available until you delete it, which only you can do.

Say it to her this year

Start with the message. You will see exactly what she opens as you write, and it can be with her in a few minutes.