Fair use

Lifetime access is meant for one person sending gifts to the people in their life. These are the limits that keeps it that, written plainly.

• Lifetime access is for personal use, and currently lets you create up to 20 new gifts in each monthly usage period.
• The usage period is measured from the day you bought Lifetime, not from the first of the month.
• Gifts you have already created stay available, and never count against a later period.
• Deleting a gift does not give back the usage it consumed in that period.
• Automated, resale and abusive use are not supported.

If you reach the limit nothing is lost: your gift is saved, your earlier ones are untouched, and you can publish it when the next period begins.