Fair use

The annual plan is for you or your business — gifts for the people in your life, or for your own customers. These are the limits that keep it fair, written plainly.

• You can use the plan for yourself or for your business, including gifts you prepare for your own customers. It currently lets you create up to 200 new gifts in each monthly usage period.
• The usage period is measured from the day your plan started, not from the first of the month.
• Gifts you have already created stay available, and never count against a later period.
• Deleting a gift does not give back the usage it consumed in that period.
• Reselling or sharing access to your account, automated creation and abusive use are not supported.

If you reach the limit nothing is lost: your gift is saved, your earlier ones are untouched, and you can publish it when the next period begins.